Wide-format printer/cutter vendor Roland DGA has extended the final deadline for its Creative Awards international design contest to January 29, 2012, giving signmakers more time to showcase their work and compete for prizes. The contest, the first of its kind, was launched on September 21, 2011, to help mark Roland’s 30th anniversary. Since then, the…
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Mark’s, a national clothing retailer, is currently working with AdFlow Networks, a software developer based in Burlington, Ont., to integrate new types of digital signage into its renovated stores. The Calgary-based apparel retail chain, a subsidiary of Canadian Tire, has engaged Mediavation, a Montreal-based advertising agency, to help inform customers across Canada about its new…
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Montreal-based software developer X2O Media has partnered with autostereoscopic visual display designer Exceptional 3D to develop an integrated content management system (CMS) for glasses-free three-dimensional (3-D) digital signage.
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Toronto-based ad agency DDB Canada recently configured a fitting room mirror in Mississauga, Ont., to display attractive firemen through a variation of ‘augmented reality’ technology. The out-of-home (OOH) advertising effort was part of the ‘Styled to Surprise’ campaign for Pennington’s, a women’s fashion retailer.
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Pattison Outdoor Advertising and Onestop Media Group have celebrated the beginning of their 12-year partnership with the Toronto Transit Commission (TTC) by unveiling life-size examples of new poster frames to be installed in subway stations. A ‘City in Transit’ launch event was held in November, marking the first month of Pattison’s contract to sell ads…
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Richard Childress Racing (RCR) used Roland DGA’s wide-format inkjet printers and cutters to create a new look for its No. 29 Chevrolet, which raced on November 13 in the Chase for the Sprint Cup at the repaved Phoenix International Raceway in Avondale, Ariz. The rebranded wrap’s colour scheme was patterned after lead sponsor Budweiser’s new…
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The Poirier Sport and Leisure Complex in Coquitlam, B.C., is using the Audience software platform from Capital Networks, based in Markham, Ont., to support its recently installed digital signage network. Owned by the city, the integrated ice and aquatic recreational centre is using the signs to keep visitors informed with general facility information, daily listings…
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The Historica-Dominion Institute revealed a ‘live’ billboard at Toronto’s Old City Hall during the city’s Remembrance Day service, as part of a campaign to increase the public’s awareness of war veterans and their stories. Six cadets stood side-by-side in front of a billboard and saluted, forming an image of the date, 11/11/11. Flanked by a…
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Blue Mountain Resort in Collingwood, Ont., has chosen Omnivex’s Moxie software to manage an extensive digital signage network, which includes conference and meeting room displays, wayfinding signs, menu boards and other screens throughout its facilities. The resort (pictured) will use Moxie, developed in Concord, Ont., to consolidate an earlier system whereby it deployed and maintained…
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Codiac Transpo, which operates buses in Moncton, N.B., has awarded the advertising rights on its vehicles for the next three years—with two further one-year renewal options—to Pattison Outdoor Advertising. The contract, which came into effect in October, covers all advertising opportunities on and inside the 32 buses in Codiac’s fleet, including ‘king’ posters on the…
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