Digital signs raise the bar

Targeting young and affluent consumers in bars and nightclubs in major urban centres, Montreal-based Newad Indoor has added 700 liquid crystal displays (LCDs) to its out-of-home (OOH) advertising network, bringing its total deployment of digital signs to 1,300. The new 0.6- to 4.6-m (24- to 180-in.) screens are operated in Vancouver, Calgary, Toronto and Montreal…

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Telco enters digital signage sector

National telecommunications carrier Telus has formed a new agreement with software provider Stratacache to create a suite of services for small to large business customers, dubbed Telus Digital Media Solutions. Under the strategic partnership, Stratacache’s ActiVia for Media is being deployed on the carrier’s fourth-generation (4G) wireless network across Canada to allow businesses to adjust…

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Ad column puts its signature on downtown Toronto

Montreal-based Astral Out-of-Home has begun to deploy a new outdoor advertising sign format, the Signature Column, in downtown Toronto. The column design supports both ads and information for passersby. The initial network of Signature Columns will consist of 120 raised structures, each with two advertising faces illuminated by light-emitting diodes (LEDs), for a total of…

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UV-LEDs used in screenprinting for first time

Following three years of research and development (R&D), Empire Screen Printing has reportedly become the first company in the world to use ultraviolet (UV) light-emitting diode (LED) ink-curing technology in a screenprinting environment. The print provider, based in Onalaska, Wisc., worked in close co-operation with several industry partners, including ink manufacturer Nazdar, UV-LED curing system…

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Digital signage takes off at Vancouver Airport

The Vancouver International Airport has expanded the use of digital signage throughout its facilities. The network now includes flight arrival and departure information displays, gate information screens, wayfinding displays and entertainment screens, for a total of approximately 1,300 digital signs installed throughout Canada’s second busiest airport. The expansion follows the signing in June 2009 of…

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West Vancouver previews new transit shelters

The district of West Vancouver has partnered with Pattison Outdoor, a national out-of-home (OOH) advertising firm, to design new bus shelters, which are planned for construction this summer and installation in the fall. The deal will provide 30 new shelters, with the local government receiving a percentage of revenue from ad sales. Over the span…

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More GraphixWalls installed at Union Station

Trans-Lux recently provided eight new amber GraphixWall display units for GO Transit’s train and bus facilities at Toronto’s Union Station, the busiest transportation hub in Canada. The electronic light-emitting diode (LED) displays, which post train departure information at the bus and track levels, join more than 100 other GraphixWalls already installed for GO throughout the…

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