TTC signs new transit advertising contract

The Toronto Transit Commission (TTC) has awarded out-of-home (OOH) advertising rights throughout its system to Pattison Outdoor, with a new contract effective January 1, 2012. The 12-year deal includes two five-year renewal options. The new contract covers all advertising opportunities on and in subway stations, trains, buses and streetcars. The stations will be updated with…

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Entry Island inaugurates trail signs, info panels

New signs and interpretation panels have been introduced for the trails of Entry Island, Que., as part of an effort to reduce the environmental impact of thousands of tourists, in addition to improving wayfinding. The Future Committee, which carries out tourism development projects for the island, created the signage system and related brochures with the…

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Canadian Tire rolls out interactive kiosk

A new digital kiosk at a Canadian Tire store in Mississauga, Ont., is helping customers search for and locate products, browse flyers, scan Quick Response (QR) codes and have instant promotions sent to their smart phones. Installed near the store’s main entrance, the kiosk—developed by Toronto-based Jibestream Interactive Media, using its Novomap software platform—features a…

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Cirque du Soleil shines in glasses-free 3-D display

Montreal-based Cirque du Soleil has celebrated the fifth anniversary of Love, its Beatles-themed show at the Mirage Hotel in Las Vegas, Nev., by unveiling a three-dimensional (3-D) digital display that does not require viewers to wear special glasses. Installed in the Mirage’s lobby, the 1.3-m (52-in.) ‘autostereoscopic’ display is the result of a new joint…

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Digital signage lifts advertiser’s spirits

The Canadian Out-of-Home Digital Association/Association Canadienne de l’Affichage Numérique (CODACAN) has released a study crediting digital out-of-home (DOOH) advertising with lifting sales of Grant’s Scotch Whisky. CODACAN partnered in late 2010 with ad agency MacLaren Momentum and spirits importer PMA Canada on a six-week trial campaign. A series of Grant’s ads ran exclusively on CODACAN…

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Dynamic menus run to Woodbine Racetrack

    As part of multi-phase renovations to Toronto’s Woodbine Racetrack, new digital screens have been added to the Willows Restaurant, allowing staff to update menu information throughout the day. The 188-seat restaurant will display its menu options, ingredients, pricing and photos on a three-screen array. Woodbine Entertainment Group is using the Audience software platform—developed…

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Eventscape designs ‘number one’ condo sales centre

Toronto-based Eventscape has engineered, fabricated and installed a range of signage and other design components for a high-rise condo project’s sales centre at one of the country’s busiest intersections. The sales centre opened this spring in anticipation of Great Gulf Homes’ One Bloor mixed-use tower, which will be built on the southeast corner of Toronto’s…

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