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Roland DG’s True VIS series creates RCR’s new race car wraps

The Richard Childress Racing (RCR) team has developed new wrap designs for its NASCAR Sprint Cup and Xfinity Series race cars all printed by RCR Graphics Center wrap technicians on the facility’s new Roland DG TrueVIS Series wide-format printer/cutters. The graphics center, located on RCR’s campus in Welcome, North Carolina, uses Roland DG inkjets to…

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Hivestack partners with Yahoo to expand digital media experience

Montreal-based marketing platform Hivestack and global web provider Yahoo have partnered to connect their technologies and enable programmatic digital-out-of-home (pDOOH) cross-channel media campaigns worldwide. Through the partnership, Yahoo’s omnichannel demand-side platform (DSP), will be integrated into Hivestack’s supply-side platform (SSP). This will allow Yahoo and its clients to access Hivestack’s premium global digital-out-of-home (DOOH) inventory…

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PPDS appoints three professionals to strengthen leadership teams

PPDS continues to build its leadership teams in North America, with the appointments of three AV professionals: Adam Coleman, Mitch Rosenberg, and Jeff Handis.   In the newly created role, Rosenberg has been named PPDS’ new director of LED and LCD videowalls. He will be responsible for driving awareness and new business opportunities across PPDS’…

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Vistar releases reach and frequency planning capabilities for DOOH

Vistar Media, a global provider of software for digital out-of-home (DOOH), has launched reach and frequency planning capabilities to inform media allocation pre-campaign, allowing buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP)…

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Broadsign expands digital-out-of-home portfolio in the U.S. and Australia

Montreal-based marketing platform Broadsign has released Broadsign Ads, with the goal of extending its programmatic digital-out-of-home (pDOOH) capabilities in the U.S. and Australia. Formerly known as Campsite, the pDOOH demand-side platform (DSP) will help agencies and brands plan and execute digital-out-of-home (DOOH) campaigns with streamlined workflow resembling online and mobile DSPs. Broadsign has been working…

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WOO releases new global guidelines to promote out-of-home audience growth

The World Out of Home Organization (WOO) launched its new Global Guidelines for Audience Measurement at the WOO Global Congress in Toronto, Ont. These new guidelines aim to promote sector growth worldwide by improving the value, accountability, and trust in out-of-home (OOH) advertising, and updating existing best practices for the digital-out-of-home (DOOH) era. This includes:…

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Oakville, Ont., signage project to commemorate town’s Treaty Lands

The town of Oakville, Ont., and the Mississaugas of the Credit First Nation (MCFN) have launched a project to situate land-based placemaking signage throughout the community. According to a report from oakvillenews.org, more than $20,000 was provided to the town for the fabrication and placement of 20 permanent Treaty Lands signs in high-traffic areas, as…

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OAAA launches methodology creating framework for campaigns

The Out of Home Advertising Association of America (OAAA), the trade group representing the Out of Home (OOH) advertising industry, released a methodology for capturing mobile advertising IDs representing the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate data for a special…

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Mimaki releases Pure Clear ink “MH-110PCL”

Mimaki USA, a manufacturer of wide-format inkjet printers and cutters, released the new Pure Clear ink “MH-110PCL,” intended for use with the Mimaki 3DUJ-553 full colour 3D printer. The newly developed pure clear ink “MH-110PCL” negates the yellowish tint evident in the previous “MH-100CL” clear ink, enabling more transparent modeling. The ink delivers clear output…

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FESPA releases third global Print Census to provide insight to signage industries

FESPA is launching its third global Print Census, with the first surveys being completed by visitors to FESPA Global Print Expo and European Sign Expo to provide fresh insight into industry trends and recognize the challenges and opportunities faced by printers and sign makers post-pandemic. The third iteration of this research initiative will delve further…

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