Toronto billboard amendment garners wrong kind of attention

25 July 2022

Toronto city council recently approved an area-specific amendment to its sign bylaw, to allow several oversized billboards to go up around the city, including one near Leslie Street and the 401.

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VENDO Media partners with UmbraCity to expand digital reach

25 July 2022

Out-of-home (OOH) media company VENDO Media has partnered with umbrella-sharing network UmbraCity to offer advertisers access to digital assets through private marketplace (PMP) deals on all Canadian programmatic platforms.

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INEO, Western Media Group launch largest advertising campaign to date

25 July 2022

INEO, a B.C.-based developer of in-store digital advertising solutions, recently launched its largest advertising campaign to date with Western Media Group.

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B.C. environmental signage campaign to raise awareness of human impact

25 July 2022

Starting this month, visitors travelling British Columbia’s Sea-to-Sky Corridor will encounter signage encouraging them to behave more responsibly when exploring the outdoors and local communities.

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Alberta town’s wayfinding signage to take new direction

25 July 2022

The town of Okotoks, Alta., will soon remove and replace its current directional signage, as part of the first phase of its Wayfinding Signage program.

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Calgary home to world’s tallest mural designed by German artist

11 July 2022

The world’s tallest mural, designed by internationally renowned German artist Mirko Reisser or DAIM, resides in Calgary, as part of a project to turn an area of downtown into an open-air urban art gallery.

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Newfoundland town unveils new mural

11 July 2022

The Town of Botwood, N.L., recently unveiled a new mural, “Kraken World,” which adorns the garage doors of the Exploits Valley Corporation Building.

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Halifax waterfront stairs to display safety signage for citizen protection

11 July 2022

A newly built stairway leading into the Halifax Harbour on the city’s waterfront is obtaining safety signage after several viral videos of people jumping into the ocean from the steps raised concerns for the safety of others. According to a report from Global News, the steps, named Queen’s Landing, were part of the Queen’s Marque…

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Pattison Outdoor connects businesses by adding Ontario city to transit portfolio

6 July 2022

Pattison Outdoor Advertising has expanded its reach in southwestern Ontario by adding Woodstock to its transit portfolio.

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Intersection adds displays to Broadsign Reach programmatic DOOH platform

6 July 2022

Broadsign and Intersection have teamed up to onboard more than 5500 Intersection displays to the Broadsign Reach programmatic digital out-of-home (pDOOH) platform, marking Intersection’s first pDOOH activation with an external partner. With the Intersection network now available on more than 30 Broadsign-integrated demand side platforms (DSPs), including Broadsign Ads, media buyers can target and reach…

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