Blackfoot language signage unveiled near Banff, Alta.

24 June 2022

Siksika Nation and Parks Canada came together recently to unveil new signage in the Blackfoot language near Castle Mountain near Banff, Alta. According to a report from StrathmoreNow, the ceremony included a blessing and remarks from Siksika Nation and officials from Parks Canada. Castle Mountain is located near Highway 1 and was a trade route…

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University of Manitoba seeks student input to improve tunnel system wayfinding

24 June 2022

The University of Manitoba (UM) conducted a survey for students to discuss improving the current wayfinding signage in the tunnel systems, highlighting the need for signage legibility, frequency, and consistency. The survey, which closed earlier this month, and was conducted by UM Architectural and Engineering Services in partnership with the Office of Sustainability, aligning with…

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Newfoundland town unveils signage for Come Home 2022 celebration

24 June 2022

The town council and staff of Roddickton-Bide Arm, Nfld., unveiled new signage for ‘The Farm,’ the official event site for local Come Home 2022 celebrations. “Come Home” is to encourage former residents of Newfoundland and Labrador to come home to remind residents of the province and complement ongoing work to attract and expand marketing efforts…

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B.C. park celebrates Indigenous Peoples Day with Hul’q’umi’num signage

24 June 2022

A park in Chemainus, B.C. now has signage in the Hul’q’umi’num language as part of National Indigenous Peoples Day. Penelakut Tribe Elders helped unveil the new park and trail signage at Wul’aam (Echo) Park in Chemainus. Wul’aam Park is located between the Trans-Canada Highway and Chemainus Road. The signage, developed by students from Penelakut School…

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Outfront Media acquires digital assets, strengthening Calgary coverage

24 June 2022

Outfront Media Inc.’s subsidiary, Outfront Media Canada LP, acquired a portfolio of digital-out-of-home (DOOH) assets in Calgary, Alta., from Leading Outdoor Inc. The 14 digital assets are all high quality, 13-mm (0.51-in.) displays, with high resolution and a concave design. Situated on prime roadways throughout Calgary, the displays offer a 40 per cent larger face…

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Roland DG’s True VIS series creates RCR’s new race car wraps

7 June 2022

The Richard Childress Racing (RCR) team has developed new wrap designs for its NASCAR Sprint Cup and Xfinity Series race cars all printed by RCR Graphics Center wrap technicians on the facility’s new Roland DG TrueVIS Series wide-format printer/cutters. The graphics center, located on RCR’s campus in Welcome, North Carolina, uses Roland DG inkjets to…

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Hivestack partners with Yahoo to expand digital media experience

7 June 2022

Montreal-based marketing platform Hivestack and global web provider Yahoo have partnered to connect their technologies and enable programmatic digital-out-of-home (pDOOH) cross-channel media campaigns worldwide. Through the partnership, Yahoo’s omnichannel demand-side platform (DSP), will be integrated into Hivestack’s supply-side platform (SSP). This will allow Yahoo and its clients to access Hivestack’s premium global digital-out-of-home (DOOH) inventory…

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PPDS appoints three professionals to strengthen leadership teams

7 June 2022

PPDS continues to build its leadership teams in North America, with the appointments of three AV professionals: Adam Coleman, Mitch Rosenberg, and Jeff Handis. In the newly created role, Rosenberg has been named PPDS’ new director of LED and LCD videowalls. He will be responsible for driving awareness and new business opportunities across PPDS’…

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Vistar releases reach and frequency planning capabilities for DOOH

7 June 2022

Vistar Media, a global provider of software for digital out-of-home (DOOH), has launched reach and frequency planning capabilities to inform media allocation pre-campaign, allowing buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP)…

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Broadsign expands digital-out-of-home portfolio in the U.S. and Australia

2 June 2022

Montreal-based marketing platform Broadsign has released Broadsign Ads, with the goal of extending its programmatic digital-out-of-home (pDOOH) capabilities in the U.S. and Australia. Formerly known as Campsite, the pDOOH demand-side platform (DSP) will help agencies and brands plan and execute digital-out-of-home (DOOH) campaigns with streamlined workflow resembling online and mobile DSPs. Broadsign has been working…

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