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Canada’s first holographic campaign with Johnnie Walker

Canada’s first-ever campaign using a PORTL display—a first-of-its-kind, 3D, 4K holographic interface—launched on Dec. 1 in downtown Toronto for an exclusive activation presenting global beverage giant Diageo’s Johnnie Walker 18-year-old and Black Label Scotch Whisky. From Dec. 1, 2021, to Jan. 3, 2022, the campaign—activated by PORTL content specialists in Canada, MOUSE 3D DIGITAL—hopes to…

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COMMB announces new board members

Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry, has announced the appointment of three new members to the board of directors. Marie-Christine Simard, Vice President of Media Activations for Cossette Media, Samantha Kelley, Vice President and Group Director for Touché!, and Riina Clydesdale, President of Kinetic Canada add…

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Students, employees share feedback on wayfinding at VIU

Campus Development at Vancouver Island University (VIU) ran a survey recently asking students and staff to share their experiences and suggestions about wayfinding signage on the Nanaimo campus. The input will be used to develop a comprehensive, accessible, and inclusive wayfinding signage system. In total, 470 responses were collected. The university’s top priority will be…

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Pattison Sign Group announces acquisition of Teksign

Pattison Sign Group (PSG), one of the largest full-service physical branding companies in North America, announced the acquisition of Teksign, a signage manufacturer in Canada. PSG said this acquisition provides the company with one of the finest sign manufacturing teams in Canada, an additional 3344 m2 (36,000 sf) manufacturing facility, in addition to well-established and…

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Nova Scotia’s South Shore programs funded by BSP and CWP

The Nova Scotia Department of Municipal Affairs and Housing announced the Region of Queens Municipality (RQM) received $20,000 out of $750,000 the province has given out to 37 projects in Nova Scotia through its Beautification and Streetscaping Program (BSP) and the Community Works Program (CWP). Nine projects will receive $164,083 through the Community Works Program….

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Questex DSE announces industry partnership with DSF

Questex’s Digital Signage Experience 2022 (DSE), an event for the digital signage industry, recently announced the Digital Signage Federation (DSF) will join the conference as an industry association partner. DSE takes place March 22 to 24, 2022 at the Las Vegas Convention Center. DSF is a not-for-profit independent voice of the digital signage industry, reflecting…

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Packaging company AMP acquires Quebec-based Hart Print

Ardagh Metal Packaging (AMP) has announced it has acquired Hart Print, a North-American based digital printing company servicing the beverage industry—the first company to offer digitally printed cans to the North-American market. Quebec-based company Hart Print, founded in 2018, provides flexible digital printing solutions to support superior quality product innovation, from design optimization to fully…

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YVR Airport Station signage upgraded for tourists

Canada Line’s YVR Airport Station includes new wayfinding signage to help inform tourists who are unfamiliar with TransLink’s public transit system. According to a report from dailyhive.com, the improvements to the public system include bilingual signage informing the ability to ‘Tap to Pay’ by using Visa, Mastercard, and American Express. There are also new maps…

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Creating open spaces and signage in Vaughan’s downtown

The City of Vaughan is developing a Vaughan Metropolitan Centre (VMC) Parks and Wayfinding Master Plan to guide the creation of parks and open spaces in the area and establish a signage strategy to make navigation easier. The city says it is focused on ensuring that the downtown is developed as a “complete and balanced…

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Online signage company rebrands with new name, website

Lettering.com has changed its website from DoItYourselfLettering.com to Lettering.com and changed its company name. Lettering.com will continue to offer the vinyl lettering services that have made the company a success ever since Founder Brad Handy first began the business in 2007, cutting letters in his garage. “We decided it was time for a new name…

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