Ultraflex Systems, which supplies media for use with solvent-based, ‘latex’ water-based, ultraviolet-curable and screenprinting inks, has promoted Matt Loede to product marketing manager. In this newly created position, Loede (pictured) will work with members of the marketing, new business development and sales departments to both enhance current product lines and formulate new ones to be…
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Wide-format printer/cutter vendor Roland DGA has extended the final deadline for its Creative Awards international design contest to January 29, 2012, giving signmakers more time to showcase their work and compete for prizes. The contest, the first of its kind, was launched on September 21, 2011, to help mark Roland’s 30th anniversary. Since then, the…
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Codiac Transpo, which operates buses in Moncton, N.B., has awarded the advertising rights on its vehicles for the next three years—with two further one-year renewal options—to Pattison Outdoor Advertising. The contract, which came into effect in October, covers all advertising opportunities on and inside the 32 buses in Codiac’s fleet, including ‘king’ posters on the…
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National telecommunications carrier Telus has formed a new agreement with software provider Stratacache to create a suite of services for small to large business customers, dubbed Telus Digital Media Solutions. Under the strategic partnership, Stratacache’s ActiVia for Media is being deployed on the carrier’s fourth-generation (4G) wireless network across Canada to allow businesses to adjust…
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The Toronto Transit Commission (TTC) has awarded out-of-home (OOH) advertising rights throughout its system to Pattison Outdoor, with a new contract effective January 1, 2012. The 12-year deal includes two five-year renewal options. The new contract covers all advertising opportunities on and in subway stations, trains, buses and streetcars. The stations will be updated with…
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Groupe Viva, based in Boisbriand, Que., and Pinpoint Media Group, based in Toronto, have entered a new partnership for commercial representation of display advertising throughout Couche-Tard and Mac’s convenience stores. The agreement includes exclusive Quebec-wide representation across the Couche-Tard digital display network, which comprises 1,400 screens in more than 550 stores. It also covers all…
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Montreal-based out-of-home (OOH) advertising firm Zoom Media has partnered with the Vancouver Canadians, a minor-league baseball team, to promote upcoming games across their home city. The OOH ad deal is using Zoom’s existing poster and digital sign placements throughout Vancouver to potentially reach thousands of fans before the next baseball season begins in June. In…
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A variety of Canadian projects were among the award winners announced during the annual Digital Signage Expo (DSE), which was held this year in Las Vegas, Nev., from February 22 to 25.
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Canada’s first Sikh multimedia museum opened recently in Mississauga, Ont., with touch screens allowing visitors to navigate through hundreds of hours of video, audio, graphics, text and animation content.
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