Bus advertising deal rolls out in Moncton

Codiac Transpo, which operates buses in Moncton, N.B., has awarded the advertising rights on its vehicles for the next three years—with two further one-year renewal options—to Pattison Outdoor Advertising. The contract, which came into effect in October, covers all advertising opportunities on and inside the 32 buses in Codiac’s fleet, including ‘king’ posters on the…

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Telco enters digital signage sector

National telecommunications carrier Telus has formed a new agreement with software provider Stratacache to create a suite of services for small to large business customers, dubbed Telus Digital Media Solutions. Under the strategic partnership, Stratacache’s ActiVia for Media is being deployed on the carrier’s fourth-generation (4G) wireless network across Canada to allow businesses to adjust…

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TTC signs new transit advertising contract

The Toronto Transit Commission (TTC) has awarded out-of-home (OOH) advertising rights throughout its system to Pattison Outdoor, with a new contract effective January 1, 2012. The 12-year deal includes two five-year renewal options. The new contract covers all advertising opportunities on and in subway stations, trains, buses and streetcars. The stations will be updated with…

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Digital screens pinpointed in Couche-Tard and Mac’s

Groupe Viva, based in Boisbriand, Que., and Pinpoint Media Group, based in Toronto, have entered a new partnership for commercial representation of display advertising throughout Couche-Tard and Mac’s convenience stores. The agreement includes exclusive Quebec-wide representation across the Couche-Tard digital display network, which comprises 1,400 screens in more than 550 stores. It also covers all…

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OOH deal reached with Vancouver baseball club

Montreal-based out-of-home (OOH) advertising firm Zoom Media has partnered with the Vancouver Canadians, a minor-league baseball team, to promote upcoming games across their home city. The OOH ad deal is using Zoom’s existing poster and digital sign placements throughout Vancouver to potentially reach thousands of fans before the next baseball season begins in June. In…

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