New speakers join WOO Toronto 2022 speaker line-up

18 April 2022

The World Out of Home Organization (WOO) Toronto conference have industries at the speaker line-up, including Dentsu, Ströer, and Ocean discussing different topics. In ‘Global OOH, a view from the inside’ Ben Milne, head of out of home at global ad network Dentsu international, reveals what buyers really think about the medium, the changes they…

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Kinetic Global CEO Keith Kaplan joins speaker lineup for Toronto 2022

8 April 2022

Kinetic Global CEO Keith ‘Kappy’ Kaplan has joined the speaker lineup for the World Out of Home Organization’s Global Congress in Toronto from May 25-27, 2022. Kaplan, who helped build a global ad network at Adconion (now Amobee), led global client and agency development for Yahoo, and spearheaded global monetization for King Digital Entertainment, a…

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Broadsign names new vice-president

8 April 2022

Out-of-home (OOH) marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice-president, global head of media sales. Bringing more than a decade of experience to the newly formed role, Dolan will oversee Broadsign’s global sales team in identifying new growth opportunities and amplifying revenue with a data-driven approach,…

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Lamar CEO Sean Reilly joins WOO board

30 March 2022

Lamar Advertising president and CEO Sean Reilly is joining the World Out of Home Organization (WOO) board. Reilly, a fourth-generation member of the founding family, is a former member of the Louisiana State Legislature. He has played a key role in modernizing the Baton Rouge-based ad giant. Lamar joined WOO earlier this year. The three…

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New content to inspire and educate at FESPA Global Print Expo 2022

30 March 2022

Visitors to FESPA Global Print Expo 2022, which takes place in Messe Berlin, Germany, from May 31 to June 3, are set for an inspiration and education boost with the launch of two new content-led features: Sustainability Spotlight and the Associations Pavilion. To enable specialty printers to make more sustainable and environmentally conscious choices for…

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Allvision welcomes new COO/CAO and general counsel

24 March 2022

Allvision, Canada’s pure-play digital out-of-home (DOOH) media company, with a collection of premium digital billboards in Canada’s largest markets, has welcomed Richard Zecchino as its new COO/CAO and general counsel. Zecchino brings with him nearly 17 years of legal and practical experience in all aspects of the out-of-home (OOH) industry, the last seven of which…

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WOO reveals audience measurement guidelines for 2022 Toronto Congress

24 March 2022

The World Out of Home Organization (WOO) is to reveal new global guidelines for audience measurement at its 2022 Global Congress in Toronto from May 25-27. The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers. The guidelines will be presented…

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Roland DGA releases Demo Days Roadshow schedule for 2022

15 March 2022

Roland DGA has announced its new schedule of “Business Builder” Demo Days Roadshow stops for 2022, events designed to bring the company’s latest technologies to print professionals throughout the U.S. The schedule includes visits to nine different authorized Roland DGA dealerships nationwide, with more locations to be added later in the year. Each roadshow in…

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PPDS names Alison Maxson as new senior marketing manager

11 March 2022

PPDS, a global provider of Philips digital signage, direct view LED displays, and TV solutions, has announced Alison Maxson as its new senior marketing manager for North America. Maxson is a known and respected part of the audio/video (AV) community, bringing more than 17 years of B2B marketing experience to the North American team. Based…

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Billboard business grows successful for Toronto grocery worker

24 February 2022

Toronto grocery worker and father, Chris Morren, has made a successful side hustle by starting a billboard business known as Great Outdoor Advertising. “I used to be in the billboard business, mostly large scale, hand-painted third-party murals in downtown Toronto, from 1994 until 2000,” Morren told blogTO in the report. Morren sold the billboard business…

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