Projecting an image on the world stage

Christie Digital Systems Canada, which manufactures digital signage products in Kitchener, Ont., recently entered an exclusive partnership with the digital media company Crystal CG to supply projectors and MicroTile video wall cubes for the new Bureau International des Expositions (BIE) multimedia exhibition and information centre, which opened on July 27, 2012, in Paris, France.

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Yogurt takes OOH centre stage at Canadian fitness clubs

Montreal-based Zoom Media recently partnered with Havas Media to launch Danone’s Silhouette Greek yogurt, promoting the brand through its out-of-home (OOH) advertising network in fitness clubs across Canada. The campaign began on January 6 and ran until February 2, timed for the season when gyms are at capacity with members following through on their New…

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Fastest wrap under the sun

In the American Solar Challenge in July 2012—an annual competition to design, build and race solar-powered cars across the U.S.—the defending champion, the University of Michigan, finished in first place with Quantum, a vehicle wrapped in Avery Dennison products.

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New teams and names

Matic, a finishing equipment manufacturer in Spain, announced an exclusive partnership with Montreal-based Techno-Gestass Graphics (TG Graphics) to sell and service its machines in Canada, including the Cronos sewing machine for fabrics, silicone keders and Velcro fasteners.

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ISA presents at digital signage conference

Rich Gottwald, executive vice-president (EVP) of the International Sign Association (ISA), spoke in September 2012 at the Out of Home Video Advertising Bureau (OVAB) Europe and Invidis Consulting conference in Munich, Germany. His presentation was titled ‘Partnerships Between Static and Digital Signage: A Natural and Necessary Fit.’

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IFAI Canada Expo to connect textile community

The Industrial Fabrics Association International (IFAI) Canada Expo, designed to promote Canada’s specialty textiles industry, is returning this year. The newest edition will be hosted in Toronto’s Sheraton Centre Hotel from March 13 to 15, 2014. The conference will showcase the IFAI Canada Honours Program, which recognizes excellence in fabric-based signage and graphics (past winner…

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