Vancouver video wall is a Monster

23 January 2012

Lamar Transit Advertising and Monster Media Canada have launched a video wall in Vancouver City Station, which they say is the first large interactive liquid crystal display (LCD) array to be installed within a Canadian public transportation system.

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‘Magic mirror’ surprises Mississauga shoppers

22 December 2011

Toronto-based ad agency DDB Canada recently configured a fitting room mirror in Mississauga, Ont., to display attractive firemen through a variation of ‘augmented reality’ technology. The out-of-home (OOH) advertising effort was part of the ‘Styled to Surprise’ campaign for Pennington’s, a women’s fashion retailer.

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Bacteria boards redefine ‘viral marketing’

26 September 2011

To advertise this month’s release of Contagion, Warner Bros. Canada commissioned two signs specially made with live bacteria, which gradually grew to spell out the movie’s title in storefront windows on Toronto’s Queen Street West.

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Mountain-sized screen marks Canada’s Wonderland anniversary

25 July 2011

As part of this summer’s 30^th-anniversary celebrations at Canada’s Wonderland near Toronto, a new nightly show is using digital projections of two-dimensional (2-D) motion graphics and three-dimensional (3-D) animation to turn the theme park’s central ‘mountain’ feature into a giant screen.

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Montérégie visitor centre showcases arsenal of screens

24 May 2011

Montreal-based Arsenal Media developed the digital signage strategy for the Maison du tourisme de la Montérégie (MTM), which opened on May 9 in Brossard, Que., near the Montreal Canadiens’ practice facility.

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Torontonian controls Times Square video board

11 April 2011

Entrepreneur Adi Isakovic recently travelled from Toronto to New York, N.Y., to demonstrate new technology that enables remote control of video billboards via mobile phone.

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Canadians win at Digital Signage Expo

14 March 2011

A variety of Canadian projects were among the award winners announced during the annual Digital Signage Expo (DSE), which was held this year in Las Vegas, Nev., from February 22 to 25.

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