Out-of-Home (OOH) Advertising

Transit ad contract launched for Cape Breton

April 27, 2018

Canadian out-of-home (OOH) advertising firm Pattison Outdoor has signed a new multi-year bus and shelter ad contract with Nova Scotia’s Cape Breton Regional Municipality (CBRM), expanding its coverage across the Maritimes.

Ikea OOH campaign wins first Grand Iris Award

April 23, 2018

Diamond Integrated Marketing’s out-of-home (OOH) advertising campaign that announced the 2017 opening of Ikea’s first store in Atlantic Canada has won the Canadian OOH Marketing and Measurement Bureau’s (COMMB’s) first annual Grand Iris Creative Award.

Brand marketers underuse OOH, study suggests

April 18, 2018

Marketers of successful brands allocate an average of only 13 per cent of their budgets to out-of-home (OOH) advertising, according to a new report from the World Advertising Research Centre (WARC), despite the lower cost compared to other paid media.

OMAC and COMB merge to form new OOH trade association

March 26, 2018

The Canadian Out-of-home Marketing and Measuring Bureau (COMMB) was launched earlier this month, replacing the Out-of-home Marketing Association of Canada (OMAC) and the Canadian Out-of-Home Measurement Bureau (COMB).

Aerial marketing flies high for Super Bowl

March 12, 2018

A 1,858-m2 (20,000-sf) banner advertising Pepsi, digitally printed by Remarkable Media, was towed behind a helicopter above this year’s Super Bowl football championship game in Minneapolis, Minn.

Digital storefront celebrates Mazda’s 50^th anniversary in Canada

February 26, 2018

Pattison Outdoor and its digital and interactive department, Fourthwall, partnered with ad agency J. Walter Thompson to develop a new digital storefront exclusively to celebrate the 50th anniversary of Mazda Canada.

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Out-of-Home (OOH) Advertising

Pattison partners with Vancouver airport to enhance traveller experience

Transit ad contract launched for Cape Breton

Ikea OOH campaign wins first Grand Iris Award

Brand marketers underuse OOH, study suggests

OMAC and COMB merge to form new OOH trade association

Aerial marketing flies high for Super Bowl

Digital storefront celebrates Mazda’s 50^th anniversary in Canada

ROLAND TrueVIS SG - 300 & MORE…

Popular Articles

Read the Latest Issue

Out-of-Home (OOH) Advertising

Pattison partners with Vancouver airport to enhance traveller experience

Transit ad contract launched for Cape Breton

Ikea OOH campaign wins first Grand Iris Award

Brand marketers underuse OOH, study suggests

OMAC and COMB merge to form new OOH trade association

Aerial marketing flies high for Super Bowl

Digital storefront celebrates Mazda’s 50th anniversary in Canada

ROLAND TrueVIS SG - 300 & MORE…

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Popular Articles

Read the Latest Issue

Digital storefront celebrates Mazda’s 50^th anniversary in Canada