Out-of-Home (OOH) Advertising

OMAC collaborates on new OOH book

June 2, 2017

The Out-of-Home Marketing Association of Canada (OMAC) has collaborated with some of its counterparts around the world on Open3, a new book celebrating creativity in out-of-home (OOH) advertising.

Canadian OOH honoured at Obies

May 29, 2017

‘Text and Drive,’ a darkly satirical public service announcement (PSA) that recently ran as a digital out-of-home (DOOH) campaign in Toronto, has won a 2017 Obie Award from the Outdoor Advertising Association of America (OAAA).

Graphic Installation: Using banner stands for branded environments

May 17, 2017

Most often, when people think of banner stands, they picture them being used at trade shows and other sponsored events to help convey a message, showcase products or services and/or increase awareness of a brand.

Creative OOH ads drive online discussion

May 11, 2017

Out-of-home (OOH) advertising continues to deliver a very high level of ‘reach’ for consumers during purchasing activities, at 85 per cent, according to a new TouchPoints study shared by the OOH Marketing Association of Canada (OMAC).

TTC turns passenger tweets into transit posters

May 10, 2017

The Toronto Transit Commission (TTC) has launched a system-wide courtesy campaign, using posters featuring actual tweets from passengers to help encourage polite and considerate behaviour while travelling on its vehicles.

OMAC celebrates OOH with new awards

April 28, 2017

The Out-of-Home Marketing Association of Canada (OMAC) has launched the Iris Awards to recognize creative and innovative out-of-home (OOH) advertising campaigns produced by agencies across Canada.

Back to Previous Stories 1 … 32 33 34 35 36 … 80 More Stories

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wordpress_test_cookie	session	This cookie is used to check if the cookies are enabled on the users' browser.

Functional

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_gat_UA-	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
loc	never	AddThis sets this geolocation cookie to help understand the location of users who share the information.
OAGEO	session	OpenX sets this cookie to avoid the repeated display of the same ad.
OAID	1 year	Cookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
CTK	5 years	This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.
ctkgen	3 minutes	This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.

Out-of-Home (OOH) Advertising

A real-time approach to ad campaigns

OMAC collaborates on new OOH book

Canadian OOH honoured at Obies

Graphic Installation: Using banner stands for branded environments

Creative OOH ads drive online discussion

TTC turns passenger tweets into transit posters

OMAC celebrates OOH with new awards

2015 Ram 5500 with 52' Wilkie crane

Popular Articles

Read the Latest Issue

Out-of-Home (OOH) Advertising

A real-time approach to ad campaigns

OMAC collaborates on new OOH book

Canadian OOH honoured at Obies

Graphic Installation: Using banner stands for branded environments

Creative OOH ads drive online discussion

TTC turns passenger tweets into transit posters

OMAC celebrates OOH with new awards

2015 Ram 5500 with 52' Wilkie crane

Sign up for our newsletter

Popular Articles

Read the Latest Issue