Out-of-Home (OOH) Advertising

Daredevil scales Toronto OOH heights

March 28, 2016

Netflix turned to out-of-home (OOH) ads in Toronto to promote the second-season premiere of Daredevil earlier this month, including billboards at Yonge-Dundas Square and a ceiling wrap in the Skywalk between Union Station and the Metro Toronto Convention Centre (MTCC).

Bigger Toronto streetcars mean bigger ad wraps

March 21, 2016

Pattison Outdoor Advertising recently installed the first promotional wrap on one of the Toronto Transit Commission’s (TTC’s) new, longer and more accessible ‘Flexity’ streetcars. The nearly 30-m (100-ft) long graphics advertise Volvo Canada’s XC90 truck.

International expansion brings DSF to Europe

March 18, 2016

The Digital Signage Federation (DSF), a not-for-profit industry association, has finalized a working relationship with the Out-of-home Video Advertising Bureau (OVAB) Europe, which will now operate as DSF Europe.

Dynamic TTC posters showcase CBC show’s multiple personalities

March 11, 2016

The Canadian Broadcasting Corporation (CBC) recently used Astral Out of Home’s digital posters in Toronto Transit Commission (TTC) shelters to introduce the TV series Jekyll and Hyde to viewers in an interactive way.

Victoria International Airport awards OOH contract

March 9, 2016

Pattison Outdoor has signed an out-of-home (OOH) advertising program contract for Victoria International Airport, a growing hub for domestic and international flights and the second-largest airport in British Columbia.

OMAC members donate space to ‘name the pandas’ campaign

March 1, 2016

Last month, Out-of-Home Marketing Association of Canada (OMAC) member companies donated space in multiple out-of-home (OOH) ad formats to the Toronto Zoo’s campaign asking the public name its new panda cubs.

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Out-of-Home (OOH) Advertising

Expansive advertising canvas ‘dominates’ Ottawa train station

Daredevil scales Toronto OOH heights

Bigger Toronto streetcars mean bigger ad wraps

International expansion brings DSF to Europe

Dynamic TTC posters showcase CBC show’s multiple personalities

Victoria International Airport awards OOH contract

OMAC members donate space to ‘name the pandas’ campaign

HP Scitex FB700

Popular Articles

Read the Latest Issue

Out-of-Home (OOH) Advertising

Expansive advertising canvas ‘dominates’ Ottawa train station

Daredevil scales Toronto OOH heights

Bigger Toronto streetcars mean bigger ad wraps

International expansion brings DSF to Europe

Dynamic TTC posters showcase CBC show’s multiple personalities

Victoria International Airport awards OOH contract

OMAC members donate space to ‘name the pandas’ campaign

HP Scitex FB700

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Popular Articles

Read the Latest Issue