CIBC’s new brand, a symbol of the bank’s purpose, is a fresh take on their first logo, which was crafted in 1966 to celebrate the bank’s 100-year anniversary.
Canadian Imperial Bank of Commerce (CIBC) unveils new branding and signage that symbolizes the bank’s purpose: to help make clients’ ambitions a reality.
CIBC’s new brand, a symbol of the bank’s purpose, is a fresh take on their first logo, which was crafted in 1966 to celebrate the bank’s 100-year anniversary. The new logo brings together the iconic chevrons from the centennial logo in a way that evolves the past into present.
CIBC’s purpose will feature prominently in its new branding, which includes a bold, modern logo signifying the bank’s relationship with clients and the transformative role it plays in helping clients achieve their ambitions.
“Our new look connects directly to our powerful, unifying purpose of helping make our clients’ ambitions a reality and reflects the bank we’ve become by investing in our capabilities and our client-focused culture,” says Victor Dodig, president and CEO of CIBC.
In recent years, CIBC has undertaken a broad transformation that includes building out a North American platform. It also includes CIBC SQUARE, the bank’s new global headquarters in a state-of-the-art campus in downtown Toronto. The headquarters has been purpose-built to foster a collaborative, dynamic, and healthy workplace.
The new brand was launched on September 23 on CIBC’s digital channels and advertising. It will be rolled out to banking products and CIBC locations over the coming year.
