Cineplex Digital Media (CDM) has forged an agreement with Cadillac Fairview (CF) to operate and sell digital and static media and sponsorships for 18 of the company’s shopping centres, including Toronto Eaton Centre. Photo courtesy CF Toronto Eaton Centre
Cineplex Digital Media (CDM) has forged an agreement with Cadillac Fairview (CF) to operate and sell digital and static media and sponsorships for 18 of the company’s shopping centres across Canada.
Per the new partnership, CDM will operate a network of 200 digital displays spread throughout malls including Toronto Eaton Centre, Pacific Centre in Vancouver, Chinook Centre in Calgary, Rideau Centre in Ottawa, and Carrefour Laval in Laval, Que. The company will provide digital signage network solutions by leveraging its expertise in creative, experience design, data, and analytics.
Media sales will be managed through Cineplex Media, which will bolster its out-of-home (OOH) shopping network to 89 destinations across the country, placing key messaging in front of more than 680 million shoppers per year.
“We have a long-standing history with Cadillac Fairview, as many Cineplex theatres are part of their key Canadian shopping centres,” says Fab Stanghieri, executive vice-president and managing director of media for Cineplex. “As their trusted digital signage and media partner, with exclusivity to sell advertising in common spaces within CF’s malls, we will further support their goal of delivering world-class customer experiences with our innovative, data-led, out-of-home solutions. The addition of Cadillac Fairview’s high-quality network of shopping centres will accelerate growth in our in-mall digital media network.”
CDM’s approach will enable CF to maximize media revenues, enhance shopping experiences with digital solutions, and harness the power of data to understand and influence the consumer journey.
“As we continue to invest in first-class media assets across the country, we are thrilled to expand our partnership with Cineplex as our digital sign and media provider,” says Jason Anderson, senior vice-president of brand and marketing for Cadillac Fairview. “Our partnership with CDM is an important step in achieving our goal of building the most sought-after digital media network in Canada.”
