Cineplex Digital Media (CDM) will develop, install, and maintain a digital signage network in five shopping centres across Quebec, as part of a partnership with real estate company Cominar. Photo courtesy Cineplex
Cineplex Digital Media (CDM) will develop, install, and maintain a digital signage network in five shopping centres across Quebec, as part of a partnership with real estate company Cominar.
Starting this summer, CDM will operate a network of more than 40 digital displays throughout the applicable properties in Montreal, Laval, Brossard, and Repentigny. Each will be outfitted with a custom display solution which includes large, double-sided portrait screens for media advertising. Further, Alexis Nihon—one of Montreal’s busiest shopping centres—will also receive one of the largest in-mall, large-format LED spectaculars in Canada.
“The agreement with CDM aligns with our ambition to develop modern and remarkable destinations by creating unparalleled experiences where traditional spaces become inspiring living environments,” says Marie-Andree Boutin, chief development and real estate operations officer for Cominar. “Integrating their extensive digital display network into our destinations will provide enriched and diverse content to our communities.”
Indoor advertising sales for the network will be managed by Cineplex’s media sales division, Cineplex Media. The addition of these five Cominar shopping centres will grow the company’s reach to more than 117 million shoppers annually in the greater Montreal area, and more than 750 million shoppers annually across Canada.
“We are thrilled to be working with Cominar to develop and operate a new digital solution within their shopping centres to elevate the consumer journey and engage their visitors in a more meaningful way throughout their visit,” says Fab Stanghieri, executive vice-president and managing director of media for Cineplex. “The addition of Cominar’s shopping centres will increase our reach across the greater Montreal area, and will also grow our out-of-home shopping network to 94 premium shopping centres across Canada, including nine of the top 10 busiest malls in Canada.”
