Entro, a Toronto-based environmental graphic design (EGD) firm known for developing wayfinding systems, has welcomed cognitive neuroscientist Vedran Dzebic to its team to provide deeper insights into how EGD affects user experience (UX).
Dzebic is defending his PhD dissertation at Ontario’s University of Waterloo and is using a variety of approaches and techniques to study how the physical design of built spaces influences how people feel, behave and think.
Dzebic’s work will support Entro’s mission to support its design work with research and science. He will help both the company and its clients evaluate the effectiveness of existing spaces, communications and experiences.
