Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced the appointment of three new board members. COMMB logo
Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry, has announced the appointment of three new members to the board of directors.
Marie-Christine Simard, Vice President of Media Activations for Cossette Media, Samantha Kelley, Vice President and Group Director for Touché!, and Riina Clydesdale, President of Kinetic Canada add to the board’s industry expertise in out-of-home, audience measurement, media strategy and business transformation.
“We welcome Marie-Christine, Samantha, and Riina to the board. They bring valued strategic insight and perspective from the buying side that is critical for our growth and evolution,” said Michele Erskine, COMMB’s board chair and CEO of OUTFRONT Canada. “Each has been active in the OOH buying space and recognized leaders in the industry. We appreciate their willingness to invest their time and counsel with us as COMMB moves into a new and exciting period of growth and change.”
Simard and Kelley replace Cossette Media’s Brooke Leland and Touché!’s Karine Courtemanche. Clydesdale’s appointment expands the COMMB board to 17.
“I want to express COMMB’s gratitude to Brooke Leland and Karine Courtemanche for their service on the board,” said Erskine. “They were instrumental in laying the groundwork and ushering in a new era for our members.”
