COMMB names new head of marketing

by | 9 October 2018 8:09 am

The Canadian Out-of-home Marketing and Measuring Bureau (COMMB) recently announced a change in its management team.

The organization has named Lara Hannaford Menzies as its new head of marketing. In this role, Hannaford Menzies will be responsible for developing and executing English and French promotional activities across Canada. Additionally, she will oversee all COMMB communications channels (i.e. website, newsletter, and social media), as well as sponsorships and other business-to-business (B2B) initiatives to promote the value of out-of-home (OOH) media.

Hannaford Menzies has an extensive background in OOH programs and previously held marketing positions at Astral, Walt Disney, SOCAN, Toronto 1, and SUN TV television stations. Most recently, she was a senior member of the team that launched Toronto’s Legoland Discovery Centre.

“Lara’s OOH and client experiences will be an asset in her new role as COMMB moves forward with new measurement and planning initiatives designed to provide more robust audience data and streamline the process of planning OOH campaigns,” said COMMB president Rosanne Caron.

Source URL: https://www.signmedia.ca/commb-names-new-head-of-marketing/

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