Contest turns creative concepts into OOH campaigns

by all | 11 June 2014 8:30 am

[1]Astral Out-of-Home has announced the 2014 winners of its Carte Blanche for Creatives competition in Vancouver, Toronto and Montreal. The winning works will displayed as out-of-home (OOH) campaigns in their respective markets.

For Vancouver, the grand prize winner was a digital billboard campaign for McDonald’s Canada’s breakfast sandwiches (pictured above). In Toronto, a dynamic ‘thermometer’ transit shelter poster concept for clothing retailer Mark’s (below left) took top honours. And for Montreal, the grand prize winner was a ‘lost cat’ vertical poster for Lotto Max (below right).

Since 2010, the annual Carte Blanche contest has provided a blank canvas where advertising professionals can submit and vote for the best OOH concepts. In addition to a free campaign, the grand prize winners receive a trip to the Cannes Lions festival in France.

Source URL: https://www.signmedia.ca/contest-turns-creative-concepts-into-ooh-campaigns/

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