Recently, LocaModa has used social networking to drive user-generated content onto a large outdoor screen.
“It is important to format material correctly, to ensure it works properly on mobile phones,” she says. “The content strategy should be well-calibrated beforehand.”
Future momentum
Despite any remaining limitations, momentum is continuing to build for mobile-driven digital signage. And its emergence has been in tandem with the growing implementation of gesture-based interactive systems in public spaces.
“There will be greater convergence between mobile and gestural systems, opening up even more expansive forms of interactivity in those settings,” says Vincent John Vincent, president of Toronto-based GestureTek, which uses ‘applied computer vision’ camera-based technology in multimedia displays, exhibits, digital signs, kiosks and gaming systems.
In such ways, the digital signage sector continues to transform interactive marketing into a more powerful, engaging and intuitive experience, while also expanding in scope as an element of cross-channel marketing.
Michael Mascioni is an independent market research consultant and the project manager for the Digital Out-of-Home Interactive Entertainment Association (DNA) Conference, scheduled for April 26, 2012, in Los Angeles, Calif. With files from Digital Signage Today and Warc. For more information, contact him via e-mail at mmmascioni@aol.com. and visit www.digitalsignagetoday.com, www.warc.com and www.thestingerreport.com/us-conference.html.
