OLG’s highly targeted campaign successfully hit the jackpot with more than 17.5 million impressions.
Drone shots versus phone shots
Although today’s phones are equipped with high-quality cameras, they cannot capture the same range of images as a drone can.
Phones are great for taking photos of an ad at street level—the vantage point of people who will actually be looking at the ad. However, phones can only capture so many angles. Drones, on the other hand, are like flying cameras that can produce dramatic, sweeping shots of the ad and the surrounding area.
Drones can take photos unlike any phone could with the ability to fly down to a truck-side ad or billboard from high in the air, highlighting all the details of the ad, not to mention the high-quality 4K photography and video they can produce. All in all, both drones and phones should be used in tandem to create the most cohesive POP package for your clients. However, when it comes down to it, investing in drone footage is the most beneficial of the two and should definitely be considered when creating POP shots.
Real results in real time
Tracking POP in real time through things like impression analytics, mobile device retargeting, and return on investment (ROI) tracking capabilities, provides advertisers with the ability to make immediate adjustments and test new tactics based on consumer feedback. This kind of analytics-based tracking will make any ad campaign as effective as possible, reaching the right people, at the right time, as it is happening. It also allows companies and brands to know exactly where and how their money is being spent, providing the full scope of the ROI.
Advanced technology
High-quality and effective POP shots are a crucial part of any successful advertising campaign. Now that technology is so advanced, advertisers expect not only high-quality footage, but also fast turnaround rates. Tracking real-time impressions is necessary for companies to stay competitive. POP shots are no longer a few eye-level images taken here and there; they are critical to advertisers. Their usefulness is measurable by impression analytic reports, GPS and satellite tracking, and photography and video footage.
However, what is really putting advertisers at an advantage these days is increased flexibility and advanced capabilities of drone imaging and video footage. It is able to capture POP shots like never before. As POP services become more detail oriented, it will be important for advertisers to invest in things like drone footage and retargeting tactics to keep their clients happy and ensure they are providing the most effective advertising tactics.
Casey Binkley is the founder and CEO of Movia, a marketing company specializing in OOH advertising and technology. With his background in entrepreneurial studies, Binkley excels at identifying opportunities and helping businesses get off the ground. His leadership also encompasses a long-standing dedication to corporate environmental responsibility.
