Making it work
Any comprehensive WMP and sign program based on alphanumeric language and simple graphics must also engage all personnel within the health-care facility. While solving wayfinding problems is typically the responsibility of the facility manager, success in changing the way an organization addresses wayfinding will depend on involving a broad group of stakeholders. Executives, staff, information technology (IT) specialists and brand managers will all need to understand the program and ‘buy in.’
Once everyone is on the same page, wayfinding can be implemented in such a way that it enhances the visitor’s experience and prevents the many headaches that in the past were common when trying to get people to their destinations on time.
After all, even with the most comprehensive wayfinding plan in place, there will still be visitors asking for directions. To maximize success, therefore, all personnel throughout the facility must understand its wayfinding system and be able to give directions that are consistent with its established language.
Signs along a route should use the same wayfinding language for the sake of clarity and consistency.
Philip Murphy is president and CEO of the Gnu Group, an environmental graphic design (EGD) firm that has provided wayfinding systems for health-care environments for more than 40 years. For more information, visit www.gnugroup.com.
