Out-of-home (OOH) advertising company Pattison Outdoor recently launched what it calls the first-to-market proof-of-performance tool for digital OOH (DOOH) network ad planning and management.
An enhanced version of Pattison’s Eyewitness platform allows clients to capture data and images for their DOOH campaigns on digital billboards and the Onestop network, which reaches business, residential, retail and transportation facilities.
“This addition is an industry first that provides direct web-based access for clients to monitor their DOOH campaign information,” says Randy Otto, Pattison Outdoor’s president and CEO. “It has the same reporting features they would expect, but with the added ability to capture images for every upload and creative change for their ads.”
