Digital billboards target Mirabel’s growing population

by all | 30 June 2016 8:15 am

Toronto-based out-of-home (OOH) advertising firm Cieslok Media has launched a double-sided digital billboard in Mirabel, Que., along Autoroute 15, a major throughway connecting the north and south shore suburbs of Montreal.

The two 4.3 x 14.6-m (14 x 48-ft) screens display up to six 10-second ads within a 60-second loop. The structure is installed near Premium Outlets Montreal, a popular discount shopping destination. The population of Mirabel has been projected to increase by 48 per cent between 2011 and 2036.

“Building new digital displays along this high-traffic corridor allows brand marketers to reach commuters en route to and from Montreal,” says Dan Starnino, Cieslok’s vice-president (VP) of business development. “The region is an important market and further enhances our presence across Canada.”

Source URL: https://www.signmedia.ca/digital-billboards-target-mirabels-growing-population/

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