Digital signage becomes more widely accessible

by all | 19 January 2017 9:15 am

The global digital signage market will be valued at nearly $30 billion U.S. by 2024, according to a new study by Grand View Research, thanks to larger screen sizes and growing demand from retail, health care and other sectors.

Specifically, the study projects the market will reach $29,939,600 U.S. seven years from now, as more corporate enterprises continue to recognize how creating and distributing digital signage content is an effective marketing strategy with the potential to reach a large audience.

In addition to the increasing popularity of screens that are larger than 1.3 m (50 in.), the demand for sharper images has been addressed with ultra-high-definition (UHD) ‘4K’ displays. Liquid crystal displays (LCDs), which accounted for more than 50 per cent of industry revenue in 2015, are expected to continue to dominate, particularly as prices have declined. That said, energy-efficient light-emitting diode (LED) screens, including ‘transparent’ models, are projected to see significant growth, accounting for more than 22 per cent of revenue.

At the same time as such high-end and specialized developments have emerged, digital signage software providers have made it easier for many companies to enter the industry with systems that are compatible with Google’s Chrome operating system (OS).

Finally, the report notes the supply side of the digital signage sector has shown signs of consolidation, following a mini spate of mergers and acquisitions (M&A), including display manufacturer Barco’s purchase of Montreal-based software provider X2O Media (application example pictured) in 2014, and joint ventures, such as the strategic partnership launched by LG Electronics and Manufacturing Resources International (MRI) that same year.

Source URL: https://www.signmedia.ca/digital-signage-becomes-more-widely-accessible/

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