Montreal-based Moment Factory helped develop LED-based ‘digital murals’ for Singapore’s Changi Airport, which went on to win a 2018 InAVation.
Maximizing revenue
Beyond their practical use in displaying flight information and wayfinding directions and their cultural and artistic potential, LED displays can be effective in generating new revenue for airports through digital out-of-home (DOOH) advertising.
Airport displays are typically quite large, with plenty of room for a combination of information and advertising. An installation at Terminal 4 of New York’s John F. Kennedy International Airport, for example, primarily displays flight information on one side for people waiting outside for arriving travellers, while the other side often showcases ads to those travellers as they arrive.
A major redesign of the duty-free shopping area of Terminal D at Texas’ Dallas/Fort Worth International Airport has added three huge, curved LED displays that allow ads to better capture the attention of passersby. Among these is a 5.5 x 3.2-m (18 x 10.5-ft) screen surrounding a ‘promo pod,’ where advertisers can showcase their product with exclusivity.
“Nothing compares to a display so big you can walk inside it,” says Sean Kupiec, project manager for Ford AV, the technology integrator.
The other two displays, each measuring 3.7 x 2.1 m (12 x 7 ft), adorn the top of a product kiosk along the main terminal walkway.
“They can be seen from 30.5 m (100 ft) away,” says Kupiec. “Such eye-catching technology brings more people in and makes them excited to experience the store.”
Brett Farley is director of strategic business development for NanoLumens, which manufactures LED-based digital displays, including all of those mentioned in this article. For more information, visit www.nanolumens.com.
