Digital signage hits its Mark’s

by all | 9 January 2012 11:21 am

Mark’s, a national clothing retailer, is currently working with AdFlow Networks, a software developer based in Burlington, Ont., to integrate new types of digital signage into its renovated stores.

The Calgary-based apparel retail chain, a subsidiary of Canadian Tire, has engaged Mediavation, a Montreal-based advertising agency, to help inform customers across Canada about its new lifestyle clothing. One part of this strategy is to use a variety of entertaining and visually appealing in-store digital displays to showcase these clothing lines.

The new Mark’s store designs include 1-m (40-in.) portrait-format touch screens embedded in ‘tech towers’ (example pictured), 1.3-m (52-in.) liquid crystal display (LCD) ‘world screens’ mounted into walls, 1-m (40-in.) LCD panels built into product merchandising fixtures and video walls configured behind checkout counters.

“AdFlow has a powerful and flexible system that allows us to seamlessly integrate our multi-platform in-store digital signage strategy,” says Tom Ranieri, associate vice-president (AVP) of store design for Mark’s.

Source URL: https://www.signmedia.ca/digital-signage-hits-its-marks/

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