Astral Out of Home is deploying 50 new backlit digital posters in Montreal’s subway system, bringing the total number of faces in its digital underground network—which already reached three stations—to 99.
Rolling out progressively through the winter, the high-definition (HD) screens will allow digital out-of-home (DOOH) advertisers to reach nearly one million daily commuters. Content loops will be programmed on demand and remotely controlled. The screens are expected to be fully operational by March 31, 2017.
“We are bolstering our offering while continuing to move forward with our development strategy, creativity and innovation,” says Karine Moses, president of Astral. “We’re proud to offer flexible, instantaneous, dynamic content.”
