Digital signage revs up Nissan Canada dealerships

by all | 27 January 2017 8:15 am

[1]Montreal-based iGotcha Media has installed a turnkey digital signage network at 96 Nissan Canada dealerships, providing everything from screens with built-in media players to tailor-made on-screen content and management software.

The 1 to 1.4-m (43 to 55-in.) screens display a loop of high-definition (HD) content to inform and entertain Nissan’s customers, including sales promotions, service offerings, advertising, store hours, weather forecasts and news feeds. They are mounted at service counters and in showroom lounges, in some cases clustered to form video walls.

“The network blends standardized content from Nissan’s head office with flexible, dealer-specific content,” explains Greg Adelstein, iGotcha’s president. “It is currently in about 50 per cent of the dealerships across Canada and we expect that number to rise.”

Source URL: https://www.signmedia.ca/digital-signage-revs-up-nissan-canada-dealerships/

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