Photo courtesy Digital Media in Communications
Digital Media in Communications, a Canadian webinar series exploring digital signage and related technologies, continues next Tuesday, February 5, with a discussion of the content strategies behind successful deployments.
Moderated by industry analyst and consultant Lyle Bunn, the one-hour session will focus on best practices and lessons learned about how various content-related elements of digital signage—such as data feeds, message formats, playloop length, audience targeting, dayparting and triggered content—can deliver optimal value.
Guest speakers will include Ed Menashy, CEO of Clearview Digital Marketing; Bruno Pupo, national digital signage sales manager for LG Canada; Andy McRae, general manager (GM) of Dot2Dot Communications; and Chris Larsen, vice-president (VP) of marketing and membership for the Human Resources Professionals Association (HRPA).
Menashy and Larsen will share how branded content, wayfinding and corporate communications have been blended with the recent installation of a digital signage network at HRPA’s downtown Toronto education centre.
Registration for the free webinar is now open at www.dmicevents.com.
