By Carl Breau

Today’s digital signage solutions have the potential to revolutionize your business. In an era where technology continually shapes consumer expectations and preferences, understanding and effectively implementing digital signage is crucial for any forward-thinking shop. This comprehensive guide will walk you through the transformative journey of digital signage, along with its relevance in the modern consumer-driven world, the myriad of benefits it offers, the keys to successful sales, and the emerging trends that will shape the future of the industry.

Why should you offer digital signage?

No longer relegated to the realm of niche marketing, digital has become an integral and essential component for businesses across various industries. Companies have realized the need to incorporate digital displays into their marketing strategies, driven by changing consumer preferences and the desire for dynamic and engaging content.

Adding digital signage to your portfolio allows you to:

• Keep the interest of current customers and attract new leads.
• Complement your offering of static signs.
• Get extra revenue from your interior projects.
• Retrofit older projects.

Approximately 50 per cent of the signage landscape has already transitioned to digital displays, so consumers now expect a digital experience. This shift sets a unique stage for your shop to offer cutting-edge services, expand your reach, and draw in more customers without jeopardizing your existing product offering. However, it is essential to recognize digital signage as a complement to traditional static signs and printed products, rather than a replacement.

Moreover, this transformation is not confined to exterior signage. The interiors of businesses, particularly in the retail sector, are also witnessing a paradigm shift towards greater digital integration. More and more brands are looking to create an immersive retail experience, which can be made available with digital solutions.

Capturing attention with digital signage

Transitioning from static to digital signage brings a multitude of advantages for both businesses and their customers. One of the most notable benefits is the increase in revenue streams. In this world of short attention spans, digital displays enable the delivery of more dynamic and engaging content, which can substantially boost earnings. Retention rates for digital signage are also remarkably high, often exceeding 89 per cent. This is in stark contrast to static signs, which generally have lower retention rates. For example, a static sign placed by the roadside may only capture the attention of 20 to 30 per cent of passing drivers. By contrast, digital signage offers a more captivating experience and, as a result, significantly higher retention rates.

Real-time control is another crucial advantage offered by digital signage. This flexibility allows businesses to be more responsive to various customer needs. Commercial customers can effortlessly promote rebates, special events, or changing offers, while municipal customers can provide real-time alerts and updates to the public. Further, digital signage enables businesses to generate recurring revenue, primarily through advertising sales. Instead of a one-time sale for a static sign, advertisers can secure ongoing placements, resulting in a steady stream of revenue.