Digital signs campaign for voter engagement

by all | 9 May 2011 9:00 am

To encourage voting in the recent federal election, Toronto-based digital out-of-home (DOOH) signage operator Onestop Media Group launched Ballot Blitz, an online game featuring animated versions of the major party leaders.

Building upon the success of a similar game that tied in with Toronto’s 2010 mayoral election, Ballot Blitz was promoted across Canada via Onestop’s screens in stores, hotels, shopping centres, transit stations and condo lobbies. It carried live poll updates based on the popularity of Stephen Harper, Jack Layton, Michael Ignatieff, Gilles Duceppe and Elizabeth May, which the public could influence by visiting www.playonestop.com[2].

The digital interactive campaign largely targeted 18- to 34-year-olds, who were recognized during the federal campaign as an untapped voting group.

“As a Canadian company immersed in the digital landscape, we have a mandate to help engage youth in the federal election, in a fun fashion relevant to their generation,” says Onestop president and CEO Michael Girgis.

With that in mind, the game was also promoted through Twitter and Facebook.

Source URL: https://www.signmedia.ca/digital-signs-campaign-for-voter-engagement/

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