DOOH space donated for #GirlPowered campaign

by all | 22 March 2017 8:15 am

[1]Pattison Outdoor has donated space on its digital out-of-home (DOOH) screens across the country to the Canadian Women’s Foundation’s (CWF’s) #GirlPowered campaign, which shares positive and empowering messages to help build girls’ confidence and self-esteem.

Launched on the International Day of the Girl in October 2016, the campaign gives girls of all ages an opportunity to share their voices with each other. Pattison is showcasing the messages on more than 80 screens in 20 markets until the end of March.

“We believe in building partnerships with vendors beyond the traditional roles of buyers and sellers, but Pattison’s commitment is beyond anything we could have imagined,” says Cory Eisentraut, Canadian vice-president (VP) and creative director for Havas, the international communications group behind the campaign. “Our goal is to have as many Canadian girls as possible see these messages of strength and hope.”

Source URL: https://www.signmedia.ca/dooh-space-donated-for-girlpowered-campaign/

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