DPAA’s Consumer Electronics Show (CES) 2025 Curated Experience brought together DOOH professionals for exclusive sessions with industry leaders, offering insights, networking, and a deeper understanding of emerging trends and strategies. Photo courtesy DPAA Global
DPAA, the global trade marketing association for out-of-home (OOH) media, summarized its curated activities at the Consumer Electronics Show (CES) 2025. The multi-day event included private sessions with brands and agencies, networking dinners, a VIP tour of CES technologies relevant to digital out-of-home (DOOH) media, and a cocktail party.
The program began with a dinner at Spago, sponsored by VIOOH, featuring insights from Brian Rappaport of Quan Media Group and Olivia Santarelli of Gemini Crypto. Subsequent sessions at the Waldorf Astoria included speakers from United Airlines, Lenovo, ESPN, RITE AID, MGM Resorts, Valvoline, and more, discussing topics such as agency partnerships, marketing strategies, and customer engagement.
A highlight was the DPAA Global DOOH Cocktail Party, sponsored by Serve Robotics, followed by a CES expo tour led by Michael Bassik of Optimal.
“These member activities at CES allow for the unique, collegial interactivity that we have become known to curate as an organization,” said Barry Frey, DPAA President and CEO. . “I am proud of the intimate and engaging discussions that allow all participants to partake in sharing important learnings to inspire business development.”
The DPAA CES Curated Experience highlights the importance of such events for DOOH professionals by offering direct access to industry leaders, fostering valuable relationships, and providing insights into emerging trends. As DOOH evolves, these interactions become crucial for industry advancement and innovation, helping professionals stay ahead of trends and build strategic partnerships.
