DPAA hosts second Video Everywhere Summit

Digital Place-based Advertising Association (DPAA) held its second annual Summit in Toronto last month.

The DPAA held its second annual Video Everywhere Canada Summit at The Rec Room in Toronto.

More than 400 attendees listened to media and digital out-of-home (DOOH) professionals spoke on a variety of topics such as geo-fencing, the future of DOOH advertising, multi-screen engagement, mobile/location data, and case studies illustrating the impact out-of-home (OOH) advertising has  on consumer behaviour.

Some of the companies and panel discussions included:

• GroupM Canada (‘Opening Notes’);
• LG Electronics Canada (‘The Social Media DOOH Connection’);
• Ritz-Carlton and Hivestack (‘A Case Study’);
• Cadreon Canada, UM, and Vistar Media (‘Breaking the Silos—The Future of DOOH);
• Oxford Properties Group, Cineplex Digital Media (‘Retail Case Study’); and
• Novus, Pattison, and Campsite (‘Innovation in DOOH’).

Between presentations, digital signage company Adomni was highlighted for its programmatic DOOH campaign for Kylie Jenner’s skin care product launch. With a scale of 1100 cities in the U.S., the campaign set the precedent for being the largest of its kind.

Speakers also discussed contextualizing advertisements (although it maybe more time consuming) and how it can better resonate with the intended audience.

Further, the newly appointed member of the DPAA board of directors Cameron Milne, general manager of Pattison Outdoor Advertising was present at the event and participated in one of the panel discussions.