The summit aims to bring together key players in the North American advertising community to explore the latest trends and innovations in the industry. Photo courtesy DPAA Summit
DPAA, a global trade marketing association for out-of-home (OOH) media, is set to host its Canada summit, scheduled for June 12, at the Scotiabank Theatre in Toronto. The summit aims to bring together key players in the North American advertising community to explore the latest trends and innovations in the industry.
A lineup of speakers includes executives from prominent companies such as Kruger Products, ALDO Group, TD Bank, PepsiCo Canada, Hyundai Canada, Jaguar Land Rover, Rogers Sports & Media, Publicis Media, Hearts & Science, and Talon Canada. Topics on the agenda will cover retail and in-store media, programmatic innovation, the increasing significance of digital out-of-home (DOOH) advertising, and more.
DPAA president and CEO Barry Frey expressed excitement about the event’s return to Toronto, stating, “Every year, our Canada Summit grows as we welcome the full Canadian advertising community to connect, engage, and learn about the latest innovations in the industry, we look forward to another great event hosted at Cineplex Digital Media’s iconic Scotiabank Theatre.”
The summit is sponsored by leading companies in the industry, with a few sponsorship positions still available. DPAA serves as a vital connector within the DOOH ecosystem, facilitating collaboration between brands, agencies, media owners, programmatic firms, and content companies. For more information about the event and registration, interested parties can visit the DPAA website.
