Dairy Queen (DQ) has endorsed Canada’s Cineplex Digital Media (CDM), based in London, Ont., as the digital menu board and content management system (CMS) software provider for its franchises across North America.
Following an audit and request for proposals (RFP), CDM was selected based on its experience deploying and managing large digital signage networks. Its proprietary CMS software will enable DQ franchisees to manage in-store marketing programs from a single access point, with greater flexibility and control than in the past.
“We are honoured to have been selected,” says Nick Prigioniero, CDM’s president. “It is a privilege to collaborate with this internationally recognized top-tier brand.”
