Drive-thru digital signage boosts QSRs’ profits

by all | 13 April 2017 9:15 am

[1]The deployment of outdoor digital menu boards at drive-thru locations both increases profits and reduces expenses for quick-service restaurants (QSRs), according a new total economic impact (TEI) study by Forrestor Consulting, commissioned by Samsung Electronics America.

The study examined the technology’s potential return on investment (ROI) for QSRs by evaluating the benefits, costs and risks associated with real-world deployments. Forrester surveyed more than 150 restaurant professionals and interviewed existing Samsung customers with multiple years of experience using outdoor digital menu boards across major QSR chains.

The study found a composite organization enjoyed a revenue increase of nearly US$2.5 million over a five-year forecast period, as follows:

The investment, meanwhile, cost the composite organization US$841,432 over the forecast period, comprising the following categories:

“This study shows the real business benefits of digital signage technology, driving an increase of more than US$1.4 million in profits,” says Ron Gazzola, Samsung’s senior vice-president (SVP) of marketing for visual displays and memory. “With the simplification of outdoor display solutions, QSRs are able to deploy digital menu boards in their drive-thrus very cost-effectively.”

Endnotes:
  1. [Image]: https://www.signmedia.ca/wp-content/uploads/2017/04/SamsungDriveThru.jpg

Source URL: https://www.signmedia.ca/drive-thru-digital-signage-boosts-qsrs-profits/