How to get started
A comprehensive dye sublimation system combines a number of different components. As mentioned, for graphic design work on a computer, it is a good idea to access some form of sublimation-specific software. There are many options when choosing a printer designed for sublimation, along with inks, transfer paper and a heat press. It is important to consider these products methodically before making a purchasing decision.
Indeed, research is always the first and most important step when considering the addition of any printing technology to a sign business. The process should start by assessing the shop’s current markets, which other markets will be targeted and what specific products will be offered to them. This will help the signmaker get a better idea as to the size of system needed and, for that matter, the size of the budget that can be allotted for it.
With this in mind, sign shops are recommended to choose the smallest sublimation system that will accommodate the largest sizes of printed applications it expects to offer. The following are the three main categories for printer sizes:
- Desktop models: 356 to 483 mm (14 to
19 in.) wide. - Mid-level roller printers: 0.6 to 1 m (25 to
42 in.) wide. - Wide-format printers: 1.1 m (44 in.) or wider.
Similarly, the heat press needs to be large enough to accommodate the printer’s widest possible output. Note the heat press is usually the most expensive startup purchase for a sign shop adding sublimation to its capabilities. Sublimation-specific design software can also be pricey. As such, it is very important to take inventory of existing assets before determining what needs to be added. Some shops already have a heat press and can thus save a significant amount of money upfront.
Once it is clear what scale of system is the right fit for a sign shop’s needs, the next step is to find as much information as possible about the various options available in that category. Generally, “you get what you pay for,” in that shopping around for the least expensive system is no guarantee of finding the best or even a reliable system. Instead, it is a good idea to attend a few trade shows and see the systems in actual use.
In addition to asking for demonstrations from manufacturers and/or resellers who have lots of hands-on experience with sublimation equipment, signmakers should also network with their peers who have owned and operated the software, printers and heat presses for at least a few years. This is a valuable context for asking for recommendations, learning from past challenges and avoiding potential pitfalls.
Design, print and press
Getting into sublimated display work can be a profitable move for any sign business. Today’s relatively straightforward ‘design, print and press’ process makes POP display production quick and easy, enabling shops to turn jobs around quickly and command higher prices than for graphics produced with other technologies.
More importantly, sublimation enables a sign shop to diversify its offerings, so it can offer more to its clients than its competitors can. It’s a win-win move for signmakers and their customers and represents a new frontier for the industry as a whole.
Robin Kavanagh is public relations (PR) manager for Sawgrass Technologies, which develops dye sublimation and digital printing inks for customized products. For more information, visit www.sawgrassink.com.
