Dynamic Outdoor, which operates digital billboards in Vancouver, Toronto and Montreal, has joined the Canadian Out-of-Home Measurement Bureau (COMB), which calculates industry circulation and market data across the country.
“Being a member of COMB further enhances our position and provides our clients with the knowledge and security that we abide by and uphold national industry standards,” says Brandon Newman, president of Dynamic Outdoor, whose inventory includes 24 digital billboards along highways and arterial roads.
“We are pleased they have decided to join,” says Rosanne Caron, president of COMB and a member of Sign Media Canada’s editorial advisory board (EAB). “Their circulation numbers will be published in our July 2015 data report.”
