The Canadian Broadcasting Corporation (CBC) recently used Astral Out of Home’s digital posters in Toronto Transit Commission (TTC) shelters to introduce the TV series Jekyll and Hyde to viewers in an interactive way.
Two weeks’ prior to the show’s premiere, 10 shelters in downtown Toronto were set up with touch screens, audio and video capabilities. The public could choose to watch any of three trailers for the show, with clips from the first three episodes.
Mid-campaign, CBC took advantage of the ability to update the content remotely, replacing the pre-launch trailers with more in-depth profiles of the show’s main characters, along with a fourth video.
