Pattison Outdoor Advertising has been awarded an interior and exterior ad program contract for the recently expanded Edmonton International Airport (EIA), reportedly the fifth busiest airport in Canada.
The new out-of-home (OOH) agreement has been launched in dramatic fashion with a ‘tower wrap’ promoting the Lexus automotive brand (pictured). Such wide-format printed graphics will also be complemented by digital signage.
“With this agreement, EIA will offer higher-quality advertising opportunities,” explains Myron Keehn, the airport’s vice-president (VP) of commercial development, “and all of the revenue will be reinvested into customer services.”
