Edmonton lenticular boards demonstrate damage

by all | 13 January 2015 9:05 am

[1]AMA Insurance is using Newad’s out-of-home (OOH) advertising network to target university students in Edmonton with a campaign promoting awareness of the need for home and automotive insurance against damage.

The campaign will run until August at the University of Alberta, MacEwan University and Northern Alberta Institute of Technology (NAIT), among other campuses. Arranged through marketing agency Mediactive, it uses Newad’s lenticular boards to create the illusion of glass breaking, accompanied by the tagline, “Damage happens fast. Thankfully, so do our insurance quotes.”

“The idea is to reach young adults and demonstrate how property damage can arise at any moment,” says Tania Nease, associate media director for Mediactive. “Newad’s campus network struck us as the best and most effective solution.”

Source URL: https://www.signmedia.ca/edmonton-lenticular-boards-demonstrate-damage/

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