Empire State Building lit up with endangered animals

by all | 14 October 2015 8:30 am

[1]The Empire State Building in New York, N.Y., showed its ‘wild side’ in August when the world’s most endangered species were projection-mapped onto its façade, with 114 x 57-m (375 x 186-ft) images covering 33 floors.

The massive display was a collaboration between Obscura Digital, photographer Louie Psihoyos and Nationwide Video, which provided Christie digital projectors (pictured left, bottom). Psihoyos, who is also executive director of the Oceanic Preservation Society, used photography from his colleagues at National Geographic to produce a looping reel of lions, leopards, manta rays and other animals, including a gorilla that appeared to climb the building.

The multimedia production ran from 9 p.m. to midnight on August 1 and has since become a hit on YouTube (see below), where a nearly four-hour clip has garnered more than 124,000 views.

“Projection mapping on this scale shows the impact images can have,” says Kathryn Cress, Christie’s vice-president (VP) of global and corporate marketing. “We are excited to have been a part of this extraordinary undertaking.”

 

 

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Source URL: https://www.signmedia.ca/empire-state-building-lit-up-with-endangered-animals/

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