Photos courtesy Newad
Edmonton-based advertising agency Red recently worked with Montreal-based Newad to wrap floors, walls, rinkboards and glass panels in Edmonton’s municipal recreational facilities with decals raising awareness of Epcor’s local electricity and water services.
The campaign’s goal was to place uniquely customized graphics in five facilities to engage with the public in fun and personable ways. With messages like ‘Water for Everything You Love—Like Rinks’ displayed at ice rinks, for example, Newad would help Edmontonians realize many activities and services they take for granted are made possible by Epcor.
“The campaign is about making real-world connections in places and ways that are most meaningful for the audience,” says Dennis Lenarduzzi, Red’s creative director. “We wanted to bring water to that place of value.”
The campaign ended in late March.
