Digital signage networks have a lot of moving parts. A successful installation needs a project champion, technical resources, and content contributors.
9. Technology
As vital as it is to select the right software, there are several important technical considerations when deploying a digital signage network. Most important is whether to go with a cloud or an on-premise solution. When deciding what makes sense, consider data security, scalability, internet connectivity, IT support, maintenance, cost, and compliance/regulatory requirements.
Next, consider the type of screen. Traditional digital screens require separate players. Make sure there is adequate space for both the screen and the player. System-on-chip (SoC) screens have a player embedded in the display, making them more cost-effective if they meet your needs. Generally, external media players are more powerful and will work better for HD/4K video or memory heavy content; however, SoC screens have advantages in terms of monitoring and control.
Consider where the screens will be used and how. Are touch screens required? Is there a video wall or large LED screens? Identify the data (social media, news, weather, calendar info, KPIs, etc.) you want to incorporate on the screens and evaluate how to integrate it. Does the software provide APIs to connect with these data sources?
10. People
Digital signage networks have a lot of moving parts. A successful installation needs a project champion, technical resources, and content contributors. Additional teams, such as facilities, may be required during the rollout.
Project champion
This person has authority over the project and all stakeholders. They are the person that problems escalate to, are responsible for the budget, and ensure the right people are available to work on the project.
Technical stakeholders
The technical stakeholder is typically someone from the IT department. They ensure the plan for the digital signage network is feasible and the infrastructure exists to support it. Additionally, they can evaluate if the devices (players, screens, etc.) being used meet the company’s security requirements or other essential protocols.
Content contributors
Make sure the marketing and communications folks are actively involved in what is being displayed. There should be a cohesive strategy for the content. Ensure corporate branding and messaging are reflected and the content meets governance and privacy requirements. Think about who will be responsible for the day-to-day management of the digital signage network and the overall creative design of your screens.
It is time to make relevant, real-time information accessible on any screen. Digital signage networks help improve productivity, decrease costs, and enhance customer experience. Free up time, labour, and financial resources so the focus can be on the core mission.
Chris Devlin is president of Omnivex Corporation. He brings over 30 years of industry experience working at every level of the marketplace. He began his career at Compuserve and has held numerous country management positions at Egghead, Cheyenne Software, and Falconstor Software. Devlin spent 10 years at Computer Associates (CA) running channels and five of those years in the United Kingdom as senior vice-president running their commercial division.
