Lesley Conway
Dominick Porco
Montreal-based Impax Media, which operates a retail digital out-of-home (DOOH) advertising network, has appointed Lesley Conway executive vice-president (EVP) and general manager (GM) and Dominick Porco chair.
Conway joins Impax from Bell Media, where she was senior vice-president (SVP) of sales and managed out-of-home (OOH) partnerships. She has 20 years’ media industry experience.
Porco is former chair and CEO of Adspace Networks, which operates digital signage in malls across the U.S.
Impax deploys retractable ‘lane gates’ to offer DOOH ad opportunities near checkout counters and then double as a security system by blocking access to closed lanes when lowered. Both Conway and Porco are tasked with overseeing aggressive expansion across Canada and the U.S.
